Physical stores with an omnichannel experience approach
Founded in 1996, Diffusione Tessile is one of the most influential outlets in the women’s high-end clothing market. Driven by a customer-centric mindset and an innovative spirit, in the past years they invested large resources in the back-end and front-end to make processes more efficient and diversify the services for the customers.
By introducing RFID technology, the management has made the managing of stock, and the tracking of the products along the entire distribution chain, more efficient. Another area of development has been the digitisation of the products’ catalogue, the redesigning of the e-commerce website, the improvement of the CRM system connected to the data collection projects, and the development of a sales and stock management app to support sales personnel.
Since 2017, the Diffusione Tessile has turned its attention to the physical stores with an omnichannel experience approach.
By taking advantage of digital technologies, Diffusione Tessile aimed at:
M-Cube was involved from the beginning in the brainstorming process. By using creativity to shape the new services, and digital technology as a means to engagement and relationship, the development team has created a highly integrated system of communication and customer assistance.
The concept is based on digital contact points that accompany the in-store customer journey through contents designed to convey information, promotions, and call to action in a dynamic and efficient way.
“We had lots of ideas to make life inside our stores more pleasant, but it was difficult to put them into effect. The contribution of M-Cube has been fundamental: they not only brainstormed and developed the new projects with us, but they guarantee us assistance for the hardware maintenance, and for the definition of the contents.The positive experience in Genoa has convinced the management to extend the investments to all our stores network, and to start on new projects. M-Cube has proved to be the ideal partner, following all aspects of the project.”
Edoardo Testi, Stock & Web Commercial Manager
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