Soho House
Unforgettable Events with Tailor-Made Contents
In the world of exclusive events, crafting tailor-made contents is strategic to creating memorable guest experiences. High-impact visual elements and custom content transform the atmosphere, captivating attendees and communicating the event’s narrative in a compelling way. These bespoke solutions go beyond decoration; they play a key role in storytelling, ensuring guests are not only entertained but fully immersed in the experience.
About Soho House
Soho House is a global network of members’ clubs, renowned for offering luxurious experiences and an exclusive atmosphere for creatives and professionals. Known for its sophisticated design, personalised services, and curated events, Soho House has expanded into major cities worldwide. Set to open in Milan in 2026, they continue to extend their signature offerings to new locations.
At the 2024 Fashion Week, Soho House partnered with Lacoste and Vetsak to host an exclusive event at Chiostri San Barnaba for its Milanese community. The event was organised by Cities Without Houses, the Soho House program dedicated to members living in the cities where the club does not have a headquarter yet. This event artfully merged the timeless Renaissance architecture with Lacoste’s modern, sports-oriented style, and Vetsak furniture, creating a dynamic and memorable experience for all guests.
Introducing Tailor-Made Contents for Event Engagement
We had the opportunity to collaborate with Soho House introducing for the first time digital solutions as a communication tool during their event. The goal was to craft a compelling narrative for the Fashion Week event, one that would build anticipation and leave a lasting impression.
By integrating digital content seamlessly into Soho House’s event concept, we elevated the guest experience during Soho House’s FW Event. This customised approach ensured the storytelling was engaging and visually captivating, resonating long after the event concluded.
Custom Digital Solutions for a Unique Event Experience
To achieve this, we developed a tailor-made digital concept specifically designed for the event. Taking inspiration from the Renaissance architecture and Lacoste’s iconic tennis-focused identity, we created a distinctive experience.
At the heart of the project, our creative team delivered an emotional video content, crafted exclusively for Soho House, setting the tone of the exclusive event.
This video and the Outdoor LED structure seamlessly integrated in the Renaissance setting of Chiostri di San Barnaba and Soho House event concept.
This video content, an M-Cube production, was developed using the latest AI tools to meet Soho House’s precise brief. The result was a cutting-edge visual experience that captivated attendees and fully engaged attendees.
Transform Your Events with Tailor-Made Contents
By merging innovative technology with creative storytelling, we helped Soho House take a significant step in their digital transformation journey. Our bespoke content captivated attendees and established a framework for future storytelling at their events. This collaboration further reinforced Soho House’s reputation for curating unforgettable experiences that blend history and modernity seamlessly.
To see how our tailor-made content transformed Soho House’s Milan Fashion Week event, watch the video below. Partner with M-Cube today to enhance your events with bespoke digital content and cutting-edge technology.
