Brax

Redefining In-Store Communication

Digital signage solutions are redefining in-store communication, transforming how brands engage with their customers: by combining cutting-edge technology with visual storytelling, they enhance the shopping experience. Moreover, they foster deeper connections with audiences by creating dynamic spaces that captivate and inform. As a result, brands can effectively communicate their identity and values, leaving a lasting impression on visitors.

About BRAX

BRAX is a family-owned company renowned for its independence, forward-thinking mindset, and responsibility. Founded on strong values, the company encourages its 1,100 employees to embrace challenges, take initiative, and think creatively. In addition, BRAX seeks individuals with a passion for fashion and excellence to join its innovative team. Through its dedication to quality and style, BRAX has become a leader in the fashion industry, delivering exceptional experiences and redefining standards.

The Goal: Redefining In-Store Communication in Vienna

At its new location in Vienna’s Westfield Shopping City Süd, BRAX set out to redefine in-store communication. The company aimed to create a state-of-the-art retail environment that embodied its innovative spirit. Moreover, the project sought to enhance customer engagement through a visually impactful and interactive experience. Digital signage was identified as the ideal tool to bring this vision to life, offering a modern solution to elevate the in-store atmosphere.

The Solution: Advanced Digital Signage Technology

To achieve its goal, BRAX partnered with M-Cube to implement a digital solution. A 4m² LED display with a pixel pitch of 1.5mm became the centrepiece of the store’s design. This high-definition screen delivered stunning visuals and vibrant content, immediately capturing the attention of visitors. Additionally, the display was seamlessly integrated into the store’s layout, creating a harmonious blend of function and aesthetics.

In addition to the display, M-Cube provided expert guidance to ensure flawless installation and operation. By carefully planning every step of the process, the team delivered a solution that perfectly aligned with BRAX’s vision. As a result, the store became a showcase for both the brand’s heritage and its forward-thinking approach.

The Results: Transforming In-Store Communication

The project successfully achieved its objective of redefining in-store communication. The dynamic LED display enhanced BRAX’s presence in Vienna’s Westfield Shopping City Süd, offering customers an engaging and immersive shopping experience.

Moreover, the installation reinforced BRAX’s commitment to innovation and excellence. By integrating cutting-edge technology with compelling design, the store elevated its communication with customers. This collaboration with M-Cube not only transformed the retail space but also set a new benchmark for in-store engagement.