Baglietto

Immersive Museum: A Journey Through Innovation and Tradition

The immersive museum is an immersive digital experience that blends history and technology seamlessly. It creates a vivid and engaging space where visitors connect with a brand’s story. Through captivating storytelling and advanced visuals, these exhibits provide more than information—they immerse audiences in sensory journeys. Furthermore, they inspire lasting emotional connections that are unforgettable.

About Baglietto

Baglietto, one of the world’s most iconic shipyards, has celebrated innovation for 170 years. Since 1854, it has pushed the boundaries of nautical design. It is known for creating vessels that reflect boldness and artistry. Moreover, Baglietto has a rich history of balancing tradition with cutting-edge advancements. To mark this milestone, Baglietto launched “Tales from the Blue”. This project celebrates its heritage through storytelling and modern design.

The Goal: Create a Travelling Immersive Museum

The primary objective was to build a travelling immersive museum that celebrated Baglietto’s achievements. The exhibit had to honour the company’s history while focusing on its forward-looking innovation. Additionally, the museum needed to merge historical artefacts with state-of-the-art technology. Most importantly, it had to create an engaging, sensory-rich experience for visitors, ensuring a connection to the brand’s story.

The Solution: Advanced Technology and Seamless Integration

To achieve this, M-Cube collaborated with Baglietto, turning an industrial container into a mobile immersive museum. Through advanced technological solutions, the team created a visually stunning and interactive space.

Key features included:

• 19.75 sqm of 1.5 mm LED walls, creating dynamic and immersive visuals.
• 21 sqm of 2.5 mm LED flooring, powered by Videomobile, for additional engagement.
• An advanced audio system that delivered a rich sound experience.
• A customised Content Management System (CMS) for seamless content integration and display.

With these innovations, M-Cube ensured the immersive museum offered a cohesive and engaging experience. Additionally, EF supported the project structurally, transforming the industrial container into a symbol of nautical excellence.

The Results: Celebrating Baglietto’s Bold Vision

The immersive museum successfully highlighted Baglietto’s rich history while looking ahead to its bright future. Visitors experienced a journey through time, exploring both archival treasures and modern innovations. Thanks to M-Cube’s cutting-edge solutions, every moment felt seamless and impactful.

Furthermore, the collaboration reinforced Baglietto’s position as a leader in the nautical industry. The boldness and creativity that have defined the brand for 170 years were evident in every detail.