UNOde50

Embracing Tradition and Innovation: The Story of UNOde50 ’s Unique Jewellery

In the late nineties, Creative Director, José Azulay, acquired UNOde50 with a vision to revolutionise the jewellery industry. His goal was to create something truly exclusive and unique, breaking away from traditional norms and offering designs with personality. UNOde50 was born out of this desire for innovation, a brand that would defy conventions and embrace limitless creativity.

UNOde50’s journey began in Madrid, a city pulsating with energy and creativity. It was here that the brand set out to redefine what jewellery could be, using traditional techniques and processes in new and unexpected ways. Each piece was crafted with meticulous attention to detail, ensuring that no two were exactly alike. This limited availability added to the allure of the brand, attracting those who sought something truly unique and special.
Even as UNOde50 has grown over the years, it remains true to its roots. The brand continues to craft each piece using traditional methods, treating every item as if it were one-of-a-kind. Additionally, UNOde50 has flagship stores in major cities worldwide, including New York, Paris, and beyond, ensuring global accessibility to its unique designs.

M-Cube Elevates UNOde50 ’s Brand with Unique Music Curation

UNOde50 chose M-Cube to develop a music experience for their stores that authentically reflects their spirit and values, fun, and freshness. UNOde50 wanted the music to be able to emotionally connect with their audience, inspiring them to embrace their uniqueness and self-acceptance.

M-Cube’s Spanish Music Designer, Patricia Belloso Beltran, handcrafted an exclusive soundtrack for UNOde50 as unique as the brand itself, full of personality and not only reflecting the UNOde50 brand values across a wide variety of genres and music styles, but also enhancing the store experience for customers and staff alike.

The playlist seamlessly flows throughout the day and week. It takes into consideration different energy levels, which are carefully tailored to increase for busier footfall periods and weekends. As part of our sound branding initiative, we have collaborated with Unode50 on its special themed events and campaign-led playlists. We curate exclusive playlists with our extensive knowledge of what works in different markets.

UNOde50 ‘s Feedback

“We are extremely happy with M-Cube; undoubtedly, music has an emotional effect on customers, positively influencing their mood. Since we started working together with M-Cube, they have perfectly understood our style and the direction we wish to take and have developed a non-commercial, modern, and captivating music program in line with our brand strategy.”

Cristina García-Adán Hierro
Global Head of Brand & Communication