Tiare Shopping Centre

The Tiare shopping center, in Friuli Venezia-Giulia (Italy), is the first shopping center built in Italy by INGKA Centres, a company that designs and manages commercial facilities that contain an IKEA store. The entire center allows visitors to enjoy a shopping experience and quality entertainment, trying to meet all the needs of visitors. Tiare’s project consists of 175 national and international brand stores, a supermarket, bars and restaurants, a cinema and a playground. Here, Maravee Square, the restaurant area, plays a key role in the balance of the shopping center, a place of convergence. It was decided to redesign this area to make it more modern and attractive.

From Concept to Reality: M-Cube’s Journey in Designing Tiare Shopping Centre’s Digital Transformation

The renovation of Piazza Maravee, at the heart of the Tiare Shopping Centre, is the result of daring digital design. Two opposing installations are part of the development. The first is an extraordinary double-sided structure suspended from the central dome over the piazza. The second installation rises up from the floor. The overall effect is completed by a long panel of screens. These screens adopt a playful asymmetrical ribbon shape and hang between the first and second floors of the food court. Additionally, a third totem rises from the gallery. M-Cube was responsible for every step in the design process: study and analysis of the location, conception, installation and activation.

Using LED technology, two opposing double-sided totems were created, one rising from the floor and the other suspended above, as well as a curved LED panel structure around the court gallery (approx. 60 m x 2.5 m) with an additional totem of approximately 8m tall. This makes a total of 600 cabinets with 240 m2 of video surface and 4K resolution. The LEDs have a 6 mm pixel pitch which guarantees the highest visual definition.

Creating Value: The Evolution of Piazza Maravee into an Urban Oasis

Today, Piazza Maravee is an agora of the future: more appealing and welcoming than ever before. By modulating the two main double-sided totems (one rises from the floor and the other hangs from the ceiling) and the playful LED paneling anchored to the gallery, INGKA has created a powerful aesthetic impact as well as enhancing all communication services.

“Consumer expectations are evolving and consequently sales spaces must evolve too, guided by technology, urbanisation and sustainability. With these new installations, we have created an agora 4.0, adding value for both our clients and our commercial partners.“

Giuliana Boiano, Meeting Place Manager Tiare Shopping