Thomas Sabo is a renowned brand with great relevance in the world of jewelry. Established in 1984 by the German designer Thomas Sabo, the brand has become synonymous with timeless elegance, exceptional craftsmanship, and a distinctively modern aesthetic.
Known for its exquisite sterling silver jewelry, Thomas Sabo offers a wide range of meticulously crafted pieces that effortlessly blend classic elements with contemporary design. Every product is characterized by a unique blend of high-quality materials, intricate details, and symbolic motifs.
As the brand is focused on capturing personal stories and expressing customer’s individuality, it’s essential that its stores provide a captivating and immersive shopping experience for jewelry enthusiasts and fashion lovers alike.
We designed the entire Digital Customer Journey of the store, managing all the digital touchpoints to maximize customer’s engagement.
In particular, we supported Thomas Sabo in the design of their brand new customer experience for the Paris store, with digital solutions and interactive elements to invite customers to explore and engage with the brand’s story.