Thomas Sabo

Thomas Sabo is a renowned brand with great relevance in the world of jewelry. Established in 1984 by the German designer Thomas Sabo, the brand has become synonymous with timeless elegance. It’s known for exceptional craftsmanship and a distinctively modern aesthetic.

Known for its exquisite sterling silver jewelry, Thomas Sabo offers a wide range of crafted pieces. These blend classic elements with contemporary design. Every product is characterized by a unique blend of high-quality materials, intricate details, and symbolic motifs.

The brand captures personal stories and expresses customers’ individuality. Its stores must deliver captivating and immersive shopping experiences. This is essential for jewelry enthusiasts and fashion lovers alike.

Today the company is present with approximately 300 of its own sales points (shop-in-shop, corner and stand-alone shops). Even with the launch in 2019 of the new Saboteur brand, focused on craftsmanship, it is necessary to maintain a high level of expressiveness in stores. Composed of two lines of products positioned in a high-end segment with watches and jewelry characterized by a casual and minimalist style,  it represents the product of “artisanal savoir-faire”.


Thomas Sabo’s Digital Elegance: Redefining Customer Experiences with Interactive Touchpoints

We designed the entire Digital Customer Journey of the store, managing all the digital touchpoints to maximize customer’s engagement.

In particular, we supported Thomas Sabo in the design of their brand new customer experience for the Paris store, with digital solutions and interactive elements to invite customers to explore and engage with the brand’s story.

In this way, customers can immediately view the entire collection and get in touch with the brand values, feeling in tune with them and improving their experience within the store.

M-Cube has installed custom sound design & digital signage service in 130 stores in 8 countries.


The Digital Bridge: Empowering Authentic Interactions with Thomas Sabo

The individuality and originality sought by Thomas Sabo customers can’t start from the moment they come into contact with the brand. Together, we were able to support their store with services that help convey these values. When it succeeds in fulfilling its role as intermediary, creating the relationship established between people and the brand, the digital space comes to life. It is through these authentic relationships that the brand can truly stand out and thrive in the ever-evolving digital landscape.