The new immersive project in the historic center of Florence.
The pedestrian crossing located between Santa Maria Novella and the Duomo Cathedral has turned into a unique digital immersive experience: 25 metres long, 400 LED modules on a surface of 200 sqm with 30 millions of pixels.
But what makes this exhibition unique is its powerful content, which engages and emotionally connects with visitors.
Here, the technological challenge was how to display the powerful content on such a big installation with a non-conventional shape.
The solution? DXP One, the Digital Experience Platform developed by us. More than just a Content Management System, DXP One allowed us to create perfect content synchronization, ensuring the “wow” effect.