The emotional side of innovation

M-Cube's digital technology at Spazio Lenovo brings out the emotional side of innovation

Spazio Lenovo

An experiential, cultural and social ecosystem dedicated to technological and digital innovation. This is how Lenovo defines its first European concept store, recently inaugurated in Milan, just a short distance from the famous Duomo Cathedral. Spazio Lenovo is the perfect example of a new store philosophy where the main aim of the space is to stimulate visitors emotionally, as opposed to achieving purely commercial goals. With this objective in mind, Lenovo created a design that ensured every single corner of the space would intensely stimulate the senses.

Spazio Lenovo is (also) a technology store but more than anything, it is a place where visitors can see and touch innovation, immerse themselves in the sounds and colours of technology, take part in inspirational workshops and network

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