Retail Media Village | Intersections 2025

M-Cube at Intersections 2025: Shaping the Future Inside the Retail Media Village

At Intersections 2025, held in Milan on 5–6 November, we at M-Cube proudly took centre stage inside the retail media village. This forward-thinking space was created to demonstrate how Retail Media is actively redefining the role of the physical store. Together with Accenture Song and Salesforce, we transformed this bold concept into a concrete and immersive experience.

From the outset, our objective was clear. We wanted to show how in-store digital media — driven by data and strategy — can turn retail spaces into fully functioning media platforms. Therefore, the retail media village gave us the ideal setting to bring this message to life.

Over two days, we welcomed hundreds of visitors. We also hosted 13 expert-led workshops and activated three interactive demo zones. Crucially, everything we presented had one focus: activation. At M-Cube, we firmly believe Retail Media is not something on the horizon — rather, it is a strategic reality retailers can implement today.

Demonstrating the Power of In-Store Media

Inside the retail media village, we created a space where brands could experience the full potential of in-store Retail Media. Not only did we showcase high-impact content on digital screens, but we also revealed the intelligent systems that power them behind the scenes.

Moreover, visitors didn’t just passively observe our solutions — they actively engaged with them. Through real examples, we showed how technology, creativity and data can come together to generate meaningful results. Whether it’s through monetisation, customer engagement, or improved experiences, our goal was to highlight real, measurable value.

In fact, our entire approach was built around delivering practical insight. We wanted every visitor to leave with a clearer understanding of how in-store Retail Media can be used — not in theory, but in their business right now.

Workshops That Turned Vision Into Strategy

Alongside the live demonstrations, our workshops offered a deeper dive into the strategy behind Retail Media. Each of the 13 sessions was designed to be practical, not conceptual. Led by our team and partners, these workshops covered essential topics such as audience targeting, content design, campaign structure, and media monetisation.

Additionally, we addressed one key question throughout: how can retailers launch and grow their own Retail Media ecosystems — starting today?

By combining strategic insights with real-world use cases, we equipped brands with the knowledge they need to take action immediately. At M-Cube, we focus on execution, not just inspiration. That’s why every session was structured to turn ideas into outcomes.

A Hub for Collaboration, Connection and Innovation

Beyond the installations and sessions, the retail media village became a space for genuine connection. Throughout the event, we engaged with retailers, agencies and technology leaders. These conversations helped surface not only opportunities, but also the common challenges that brands face when activating Retail Media.

Furthermore, working in close partnership with Accenture Song and Salesforce allowed us to present a unified vision. Together, we demonstrated how the right balance of content, strategy and data can unlock new commercial potential and deepen brand relationships.

Consequently, the retail media village became more than just a feature of the event — it became a collaborative ecosystem where forward-thinking ideas took shape.

Looking Ahead: A Confident Step Towards What’s Next

As Intersections 2025 came to a close, we took the opportunity to reflect on what the retail media village meant for us. It was far more than a temporary installation. It was a clear signal that Retail Media has arrived — and we are ready to help brands take full advantage.

We are grateful to everyone who visited, participated and contributed to the experience. And we sincerely thank the Intersections 2025 organisers for creating an environment where innovation is not just welcomed, but truly celebrated.

Moving forward, we’re excited to continue the conversation. Retail Media is evolving rapidly — and we’re here to lead, support and innovate every step of the way.

See you next year.