Retail Media Village – Intersections 2025

Retail media village brings M-Cube to the heart of Intersections 2025

The retail media village will be one of the key highlights at Intersections 2025, taking place in Milan on 5–6 November. M-Cube will join forces with Accenture Song and Salesforce to bring this experience to life.

The event connects marketing, technology, communication and creativity. Inside the retail media village, visitors will clearly see how Retail Media is changing the way brands speak to their customers — right at the point of sale.

Designed to be immersive, the space will include real examples of in-store digital media. Moreover, visitors will explore both the visible technology — like screens and dynamic content — and the systems behind it. In fact, they will learn how data, content, and creative strategies work together to drive value.

M-Cube will show how in-store Retail Media turns physical shops into communication platforms. It’s not just about displaying content. Instead, it’s about using media to generate results — from monetisation to deeper customer engagement.

Workshops offer brands a path to activation

Beyond the installations, the area will feature workshops and live sessions. These expert-led moments will help brands and retailers gain the tools to start their own Retail Media journey — now, not later.

Furthermore, for those ready to act, the retail media village is the perfect place to begin. It offers a space to meet professionals, explore real use cases, and understand what launching a store-based media project truly involves.

Above all, it’s a look ahead. One where retail spaces do more than sell — they speak, inspire and convert. Therefore with two innovation leaders at its side, is ready to show what’s possible.

Don’t miss our workshops:

• 11:00 | La Customer Experience nel Retail Media In-Store – Daniela Caravaggi, Group Customer Experience Manager
• 14:30 | Il viaggio tecnologico dei contenuti nel retail media in store – Marco Croci, Omnichannel & Retail Media Solutions Design

• 14:30 | Le chiavi del successo nello sviluppo dell’infrastruttura digitale per il retail media in una rete estesa di punti vendita – Leonardo Comelli, Country Manager Italia
• 17:15 | Il viaggio tecnologico dei contenuti nel retail media in store – Marco Croci, Omnichannel & Retail Media Solutions Design