Retail Summit 2025

The Rise of Next Generation Retail: Trends, Technology and the Consumer of Tomorrow

In recent years, next generation retail has rapidly evolved into a key concept across the global retail industry. As a result, retailers are now facing fast-moving changes driven by technology, shifting customer behaviour, and unpredictable macroeconomic forces. Not only has the retail landscape changed, but it continues to transform at a rapid pace. Consequently, businesses must respond with agility and vision.

Today’s consumers are far more demanding than ever before. They expect personalisation, convenience, and seamless interactions—whether online or in a physical store. Therefore, traditional strategies are no longer enough. Instead, businesses must embrace retail innovation to remain relevant and competitive in this dynamic market.

In fact, one of the most significant developments in the future of retail is the transformation of the physical store. Rather than serving solely as a point of sale, modern stores are becoming immersive and experiential hubs. In other words, the shop floor is now a stage for storytelling, emotion, and deep customer engagement. Digital tools are enabling this change by connecting data, content, and environments in real time.

This marks a pivotal shift. As a result, we are witnessing a true digital transformation in retail, where the merging of human interaction with advanced technology creates unforgettable retail experiences.

In addition, the rise of artificial intelligence, smart analytics, and omnichannel strategies is accelerating innovation. Retailers that invest in these technologies will not only survive but thrive. Conversely, those who fail to adapt risk falling behind.

M-Cube Proud Sponsor of Retail Summit 2025: Shaping the Future of Retail

In line with this evolving context, M-Cube is proud to announce its sponsorship of Retail Summit 2025, a premier event focused on the next generation retail experience. Organised by Jakala, Confimprese, and The Innovation Group (TIG), the summit brings together CEOs and C-level executives from the most influential Italian retail companies.

The event will take place on 18–19 June 2025 at the prestigious Grand Hotel Dino in Baveno (VB). It will serve as a high-level platform to explore the challenges and opportunities driving the future of consumer behaviour, store transformation, and sustainable retail strategies.

Speakers and experts—including economists, technologists, sociologists, and business leaders—will discuss key issues such as:

• The evolution of retail spaces in response to shifting global dynamics

• How AI is redefining the shopping journey

• Urban planning and its role in supporting modern retail ecosystems

• The fusion of physical and digital touchpoints

These discussions are essential for any retailer looking to navigate the complexities of retail innovation and transformation in the coming years.

At M-Cube, we are honoured to participate in this forward-looking initiative. Representing our team at the summit will be Alexios Blanos, International Business Development, who will be available to share insights on how to successfully digitalise retail environments.

From interactive digital signage to immersive in-store technologies, M-Cube helps brands bring their retail experiences to life. Our solutions are designed to meet the needs of the next generation retail landscape—flexible, data-driven, and customer-focused.

We look forward to connecting with industry leaders, exchanging ideas, and contributing to the future of retail in Italy and beyond.