M-Lab

M-Cube launches M-Lab, its exclusive music catalogue to spearhead emotive retail experiences

Created with AI-powered tools, M-Lab is the first music catalogue that aligns with retailer’s needs and boosting customer engagement

M-Cube, the in-store digital solutions provider, has today unveiled M-Lab, its own music catalogue powered by AI dedicated to the retail industry. The catalogue supports retailers in creating and innovating musical journeys in-store.

As stores battle to stand out and differentiate themselves from competitors, retailers are rightly focused on building an emotional connection with their customers. This can be pursued through individual visual elements, a familiar scent, or an omnichannel experience uniting several aspects simultaneously. Unfortunately, in-store music can sometimes be an afterthought despite its huge potential for connection with consumers.

M-Lab is set to put those challenges to rest, offering tracks created through an advanced AI process. The catalogue is designed to align with the specific needs of each target market, with custom-made playlists that help establish a consistent and unique atmosphere, increasing customers’ emotional engagement and connection to the retail space. While recognising the importance of artists’ contributions, M-Cube also acknowledges the evolving needs of the retail industry: this alternative, high-quality catalogue has been developed to meet these demands. With 25 years of specialised experience, M-Cube has a deep understanding of clients’ requirements, enabling the delivery of solutions tailored to their needs.

The music catalogue is exclusively owned by M-Cube, helping retailers avoid additional costs and providing full transparency over the playlists and the desired mood being created. This new catalogue is not a replacement for M-Cube’s traditional portfolio but serves as an additional offering, providing even greater flexibility for retailers.

M-Lab ensures a dynamic in-store radio service, featuring no explicit content and playlists updated regularly to avoid repetition. Its musical variety helps keep both customers and staff engaged.

Mike Sponza, M-Cube Co-Founder and Group Music & Licensing Director said: “Having created bespoke sound experiences for all types of retail environments over the last 25 years, M-Cube is bringing together its vast musical knowledge for leading brands in fashion, luxury, automotive, and large-scale retail. Paired with research in sound psychology, experiential marketing, and expertise in copyright law, M-Lab is an essential tool for all retailers to help with the challenges they are facing.”