Music and noise are an essential part of the Customer Experience

Our Group Music & Licensing Director Mike Sponza recently joined a podcast hosted by Tom Darnell, COO at Iris Audio Technologies, to explore the importance of music in reflecting a brand’s identity.

“Music is really a central piece of the retail formula,” Mike comments.

Tom and Mike delve into how noise is an essential part of the customer experience, how they can vary between brands, and even how elevator music became a thing.

To listen to the full podcast click here