Milano Music Week 2019: the future of radio in-store

News & Events

The hyper-personalization of the customer experience is pushing brands through omni-channel solutions and working on different emotional and sensory levels, in an environment where music and sound still play a key role. In a scenario where the analysis of data is the starting point to understand customers’ behaviors and technology becomes the key of customer journey set up, which are the possible developments of radio in store?

We will discuss it with Mike Sponza, M-Cube head of Music, Robin Hofmann, HearDis! Co-Founder Creative Director and  Andrea Ordanini, Marketing & Service Analytics at Bocconi University.


When: November 21th, 2019, from 12.00 AM to 1.00 PM

Where: Linecheck @ BASE Milano – via Bergognone 34 – 20144 Milan

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