Tech for Retail 2026: Meet M-Cube at Stand A03 in Paris

M-Cube will exhibit at Tech for Retail 2026, on 30 November and 1 December at Paris Expo Porte de Versailles. The show gathers more than 420 exhibitors, 15,000 professional visitors and over 200 conferences. Retail media and artificial intelligence are among its key topics. At stand A03, visitors can see how screens, in-store media, LED formats and sound work together in a single shopping experience. Moreover, Ikram Mniai, Retail Media Lead at M-Cube, will take the stage on the second day. Finally, M-Lab, the M-Cube catalogue of music created with AI, will come to life through an interactive game. 

What You Will See at Tech for Retail 2026 

Samsung Spatial Signage. M-Cube presents the display by its partner Samsung. It creates a sense of depth on screen without the need for glasses. As a result, products and campaigns gain strong visual impact at the point of sale. 

A Retail Media area with SOLUM. Built with technology from M-Cube’s partner SOLUM, this area connects screens, shelves and in-store communication. Brand campaigns, product information and promotions work together in one coherent experience. Discover more about our Retail Media solution. 

Videomobile LED totems. Videomobile, the M-Cube LED division, supplies the LED totems on the stand. These high-impact formats suit store entrances, aisles and promotional areas. 

M-Lab and the “AI or not AI?” game. M-Lab is the M-Cube catalogue of music created with AI, designed for retail environments. It builds on more than 25 years of M-Cube experience in sound design. Retailers get a soundtrack that matches their brand identity, the time of day and the customer journey, across entire store networks. 

At stand A03, visitors can play “AI or not AI?”. They listen to a selection of tracks and guess which ones come from AI. The game lets everyone judge the catalogue by ear. In addition, it shows how play and interaction can drive engagement inside the store. 

Beyond ROAS: Ikram Mniai’s Talk at Tech for Retail 2026 

On 1 December, the second day of Tech for Retail 2026, Ikram Mniai will speak in Salle 4 from 15:20 to 15:50. The talk is titled “Beyond ROAS : de la pression publicitaire à la valeur client, le défi de l’orchestration”. 

52% of French consumers expect Retail Media above all to deliver promotions and special offers, according to the iligo 2025 barometer. What if real advertising performance started with the value delivered to the consumer? 

As Retail Media keeps growing, a major challenge emerges: moving beyond the multiplication of advertising spaces to better orchestrate touchpoints, without compromising the shopping experience. 

How can audio, video and e-paper technologies be brought together to create synergies between communication, product information and promotional strategies? What role can data and artificial intelligence play in making these interactions more relevant, contextual and effective? 

Ikram Mniai, Business Manager – Retail Media Lead at M-Cube, will explore how to move from a logic of juxtaposed devices to an integrated approach, where orchestration becomes a lever for commercial performance and value creation for consumers, brands and retailers. 

M-Cube welcomes visitors at stand A03 throughout both days. To book a meeting before the show, get in touch with M-Cube.