M-Cube completes Stentle acquisition and strengthens its omnichannel strategy

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The company, leader in In-Store Digital Engagement Solutions, has completed the full acquisition of Stentle, a hallmark in supporting brands and retailers in redesigning customer journey and shopping experience.

M-Cube, leader in In-Store Digital Engagement Solution, has completed the full acquisition of Stentle,  the company founded in 2015 to identify and develop new trends in retail and nowadays leader in supporting brands and retailers in redesigning customer journey and shopping experience.

Stentle was already part of the M-Cube Group, which had acquired a majority stake in it in 2019, with a 66% share: by doing this the company led by the president Manlio Romanelli shows a willingness to better respond to the needs of consumers and retailers and face the new challenges of a sector in rapid evolution.

“In a few years the concept of customer experience has changed radically – Manlio Romanelli says – and so are the relations between consumers and sales staff inside the store. The shopping experience now involves the customers on different and more personal levels: just think about the numerous digital points that can be found inside the store today, mirrors, smart tables or LED screens capable of interacting with the consumers and answering to their needs. With the total acquisition of Stentle we want to strengthen our omnichannel strategy, a business in which M-Cube believes very much and a market in which we want to keep growing.”

Stentle has developed the Just Commerce platform, a toolkit that provides a variety of services like cloud service and mobile apps for retail chains, with the aim to unify the customer journey through all the physical and digital touch points and strengthen the shopping experience itself. The solutions developed by Stentle are capable of supporting the point-of-sale staff throughout the business process.

This acquisition operation thus becomes strategic because it allows M-Cube to completely integrate its expertise with the one from Stentle enhancing their services.