Linecheck 24

This year, M-Cube is partner at Linecheck 24, the premier event for the Italian and international music scene. Now in its tenth year, Linecheck Music Meeting and Festival is a key platform for connecting professionals, exchanging ideas, and discovering trends. It offers a vibrant week full of live performances, DJ sets, panels, and showcases. It’s an unmissable opportunity to stay ahead in the evolving music industry.

M-Cube will make its mark through meaningful contributions. Starting with the Academy on Tuesday, 19 November, the company will share insights into financial and technological innovations in music catalogue management. Later in the week, on Thursday, 21 November, M-Cube will take part in two panels. These panels will address how music intersects with branding and how authenticity remains crucial in a tech-driven world.

Academy: Insights into the Future of Music Catalogue Management

On Tuesday, 19 November, M-Cube will join the Creative Catalogue Exploitation – Day 2/3 session, running from 09:30 to 18:30 in Learning Room 2. The Academy, conducted in English, brings together a panel of international experts to explore the financial and technological opportunities available to music professionals.

The speakers for this session include:

• Mike Sponza / M-Cube (Italy)
• Loredana Cacciotti / Future Play Music (United Kingdom)
• Marzio Schena / ANote Music (Luxembourg)
• Elisabetta Rotolo / MIAT (Italy)
• Leonardo Manfrini / Story Protocol (Italy)

Module 2: AI – Music Rights & Finance

This module will delve into the financial aspects of managing music catalogues. Attendees will learn about the principles of music rights, how royalties are collected, and how to identify and grow revenue streams. The session will also cover investment opportunities, valuation techniques, and financial planning tailored to the music industry. With a focus on actionable strategies, participants will leave equipped to elevate the profitability and longevity of their music assets.

Module 3: Web 3.0 and the Future of the Music Industry

In this forward-thinking session, participants will explore how emerging technologies such as blockchain, NFTs, and decentralised platforms are transforming the music industry. The module will address how these innovations are revolutionising music catalogue management, from distribution to monetisation. Discussions will highlight how artists and professionals can leverage these technologies to stay ahead in an evolving landscape. Led by M-Cube’s Mike Sponza and supported by other experts, this session promises essential insights into navigating the next wave of industry development.

Panels: Exploring Branding, Ethics, and Authenticity in Music in Linecheck 24

On Thursday, 21 November, M-Cube will lead and participate in two engaging panels. These discussions will explore the intersections of music, branding, and authenticity, offering unique perspectives on the challenges and opportunities in the industry.

It Sounds Like a Good Partnership (Presented By M-Cube)

When: Thursday, 21 November, 12:30–13:30
Where: Black Theater
Moderated by: Niccolò Bonazzon (Italy)
Language: English

This panel will explore the complex relationship between music and brand identity, focusing on how collaborations can align values and enhance both artistic and commercial goals. The discussion will tackle critical questions: How do brands and artists ensure their values align? How flexible can partnerships be while maintaining authenticity? And how can music contribute to marketing strategies without losing its ethical or artistic core?

Speakers will include:

• Mike Sponza / M-Cube (Italy)
• Nis Bøgvad / Europe in Synch / Act in Synch (Denmark)
• Alice Pelly / EarthPercent (United Kingdom)
• James Pedrozo Pinto (James Feeler) / Jamute (Brazil)

The panel will provide a comprehensive look at how value consistency can create ethically strong partnerships and how music can be a powerful tool in branding dynamics, amplifying values, experiences, and identities.

Authenticity Under Fire: Trust is the New Currency (Presented By Bandlab)

When: Thursday, 21 November, 16:30–17:30
Where: Blue Theater
Moderated by: Teresa Brancia (Italy)
Language: English

As technology continues to blur the lines between human creativity and artificial reproduction, the concept of authenticity has become a critical focal point. This panel will address the growing influence of AI-generated music, voice cloning, and bot farms, and how these technologies are challenging the traditional notion of authenticity in art.

Speakers include:

• Mike Sponza / M-Cube (Italy)
• Dani Deahl / BandLab (United States)
• Clément Souchier / Bridge.audio (France)
• Filippo Ugliengo / Danceandlove s.r.l. / M.o.o.g. s.r.l. (Italy)

The discussion will explore how artists and brands can navigate these technological advancements while maintaining genuine connections with audiences. Topics will include protecting creative integrity, balancing transparency with innovation, and redefining authenticity as a marketing strategy. The session promises to provide attendees with practical insights into balancing technology’s benefits with its ethical challenges.

Join M-Cube at Linecheck 24!

M-Cube’s contributions to Linecheck 24 highlight its commitment to driving meaningful conversations around music, branding, and technological transformation. From thought-provoking Academy sessions to engaging panel discussions, M-Cube’s participation underscores its role as a leader in shaping the future of the music industry.

Don’t miss out—register now to join us for this exciting week of learning, collaboration, and innovation.