ISE 2026

ISE 2026 became a defining moment for our team, not only because of the scale of the event, but because of the impact of our leadership voices on stage. From strategic digital signage discussions to retail media clarity, ISE 2026 provided the perfect platform to share vision, expertise and real-world experience. Moreover, the international audience in Barcelona amplified every conversation.

Throughout the week, our presence went beyond exhibition space. Instead, we actively contributed to the industry dialogue. Gianluca Pasquali and Iffat Chaudhry stepped into key conference sessions. At the same time, Galleria Bombi reached an international stage as a living example of immersive digital transformation. As a result, ISE 2026 became a milestone that combined thought leadership and tangible innovation.

The atmosphere across ISE 2026 felt focused and forward-looking. However, what truly stood out was the depth of the discussions. Rather than chasing trends, speakers addressed scalability, sustainability and measurable value. Consequently, every intervention delivered clarity and direction.

Integrated Systems Europe 2026: Gianluca Pasquali on Managed Signage and Retail Media

At Integrated Systems Europe 2026, Gianluca Pasquali took part in two major conference moments organised by invidis. First, during the Digital Signage Summit, he joined industry leaders to explore managed signage, lifecycle services and refurbishment strategies. The discussion examined how digital signage evolves towards service-driven and future-ready models.

Importantly, sustainability played a central role. Public and private tenders increasingly demand responsible solutions. Therefore, managed services and long-term maintenance strategies now shape procurement decisions. Gianluca emphasised the need for structure, clarity and operational efficiency.

Later in the week, he joined the Retail Conference to address a crucial topic: retail media beyond the hype. The session focused on real, measurable business impact. Rather than abstract potential, the panel analysed platforms, governance, data and content strategy. As a result, the conversation delivered practical insight for retailers and brands seeking scalable growth.

Leadership and Community Voice at ISE 2026

ISE 2026 also highlighted the importance of professional engagement through Iffat Chaudhry’s participation in multiple sessions. At AVIXA Xchange LIVE, she shared insights on leadership, collaboration and active involvement within industry councils. She explained how participation opens doors and strengthens professional networks.

Furthermore, during a fireside chat at the AV Magazine stand, Iffat explored with John Magill (former Sky) how retailers and integrators can approach ISE with intent. She encouraged decision-makers to cut through noise and prioritise innovation that delivers long-term value. Sustainability, once again, remained central.

Additionally, her involvement in the Women in AV Collective reinforced the importance of inclusive leadership. These moments demonstrated that growth happens when knowledge, mentorship and collaboration align.

Galleria Bombi at ISE 2026: From Urban Space to Digital Canvas

Beyond conference stages, ISE 2026 also showcased Galleria Bombi as a permanent immersive digital art experience. This project represents more than an installation. Instead, it transforms a linear urban passageway into a continuous digital canvas.

Unlike temporary exhibitions, Galleria Bombi functions as living cultural infrastructure. It integrates technology, storytelling and public space into a daily experience. Consequently, it demonstrates how digital signage can move beyond commercial messaging and shape cultural identity.

Presenting Galleria Bombi on an international stage strengthened its global relevance. What began as a local transformation now stands as a reference for immersive digital art and smart urban environments.

The Lasting Impact of ISE 2026

ISE 2026 delivered more than visibility. It created alignment between innovation, strategy and real-world implementation. Through Gianluca’s strategic contributions, Iffat’s leadership voice and the international presentation of Galleria Bombi, our presence reflected both expertise and vision.

As the industry moves forward, the conversations started at ISE 2026 will continue to influence digital signage, retail media and immersive public experiences. Ultimately, the event confirmed one key message: meaningful innovation requires leadership, collaboration and clear purpose.