Retail Technology Show 2025

In-Store Digital Innovation: Themes and Takeaways from RTS 2025

In-store digital innovation dominated discussions at the Retail Technology Show 2025, held at ExCeL London. This year’s edition delivered far more than product demos. It sparked real conversations about the future of physical retail — and how to make it smarter, sharper, and more strategic.

Retailers, solution providers, and technology experts came together to explore how in-store spaces are evolving. As expected, in-store digital innovation was at the centre of it all. From immersive experiences to smart data, the focus was on real-world impact — not just novelty.

What truly set this event apart, though, was the audience. Decision-makers attended with purpose. They came not only to observe but to engage. Many brought clear objectives, with a shared interest in scalable, results-driven technology.

A Shift in How Retailers Use Store Space

Retail is under pressure from all sides. Customers expect seamless, meaningful experiences. Operations require flexibility and efficiency. Meanwhile, the market rewards agility, precision, and visibility.

Against this backdrop, in-store digital innovation has taken on a new urgency. One key trend stood out at RTS 2025: retailers are increasingly turning stores into retail media platforms. These spaces are no longer just points of sale. They are branded environments — content channels, engagement tools, and sources of incremental revenue.

Screens are being used not simply to display products, but to tell stories. Messaging is shifting from static posters to dynamic, real-time campaigns. In this new model, the store becomes a channel — and every screen, a strategic asset.

At the same time, sustainability remains front and centre. Retailers are demanding tools that cut waste and reduce energy use, while still delivering clear, impactful messaging. E-paper displays and low-power signage are gaining traction quickly.

Emotional engagement is also climbing the agenda. Shoppers want more than functionality. They want immersive, visually rich experiences. That’s why brands are investing in sharper displays, seamless content, and personalised interactions.

Another key focus is data. As retailers seek to optimise performance, they need better insights from the store floor. Real-time analytics, behavioural tracking, and responsive content delivery are now critical features — not optional extras.

Finally, integration is everything. Retailers no longer want isolated solutions. Instead, they need systems that connect digital and physical touchpoints — not as a novelty, but with real purpose, clarity, and flow.

M-Cube In-Store Digital Innovation on Display

At RTS 2025, our stand showcased a suite of solutions designed to meet the evolving needs of retailers. Each one demonstrated a clear commitment to in-store digital innovation that delivers value — not just spectacle.

Retail media is growing rapidly as a strategic priority, and this was evident across our stand. To support this shift, we featured Solum screens made for retail media applications. These shelf-edge displays offer high-impact messaging and enable brands to run targeted campaigns right at the point of decision.

To promote sustainable communication, we introduced the latest coloured Samsung e-paper. It’s ideal for shelf labelling and signage, offering sharp readability and ultra-low energy use.

We also presented the Samsung MicroLED display. Compact yet powerful, it’s perfect for retail spaces where every centimetre counts. With vivid colours and excellent scalability, it enables immersive visual storytelling.

In addition, we showcased the Muxwave transparent LED — an ideal solution for shop windows or architectural display. It supports dynamic content while maintaining visibility and light flow.

Our featured demos included the interactive LamasaTech Totem with facial recognition and behavioural analytics. It provided valuable insights into dwell time and audience engagement, supporting smarter content strategies.

To round out the experience, we presented the Cloudshelf Omnichannel solution integrated with Samsung Kiosk. It connects online product discovery with in-store browsing and checkout, creating a consistent customer journey.

The success of the stand was made possible thanks to the strong support of Samsung as the main sponsor. This was further strengthened by Salesforce’s valued collaboration and the contributions of Solum, LamasaTech and Cloudshelf. Their technology and expertise brought M-Cube’s vision of in-store digital innovation to life.

RTS 2025 Marks a Turning Point for Retail

RTS 2025 proved one thing above all: in-store digital innovation is moving from concept to execution — and fast.

The event generated exceptional engagement. Visitors came with clear goals. They asked the right questions and explored solutions with intent. Our space attracted a steady flow of professionals eager to translate insight into action. Retailers no longer want to experiment for the sake of it. They want measurable impact. They’re ready to evolve the store — to make it smarter, more connected, and more profitable. Because innovation isn’t just what you see on a screen. It’s what happens when technology meets need. When strategy meets execution. And when tools are designed not just to impress, but to perform.

If you’re looking to elevate your retail space with clarity and purpose, we’re ready to help — with the technology, strategy and support to make it happen.