Linecheck 2025

AI music for commercial spaces redefining ambient sound

AI music for commercial spaces is rapidly changing how brands design the sound of their physical environments. At Linecheck 2025, the panel “Passive music consumption – embracing technology and human Genius” highlighted this shift through a lively conversation on innovation, creativity and the future of public soundscapes. The event, held at BASE Milano, showed how AI-generated music has become a strategic tool across retail, hospitality and other commercial settings. Even though the panel is now over, the topics discussed continue to influence the industry.

Today, many businesses use AI-generated audio to simplify operations and maintain a consistent sonic identity. This move reflects broader industry trends, where technology supports flexible, scalable solutions that adapt to different locations and brand contexts.

How AI music for commercial spaces supports creativity and flexibility

During the session, speakers Mike Sponza (M-Cube), Uria Fiano, Kushal Patel (MassiveMusic) and Benji Compston (SyN), moderated by Mathilde Neu (Music Tech France, Resonance), explored how algorithmic tools are reshaping creative processes. They explained that AI now acts as a versatile support system for artists and producers. It can help overcome creative blocks, generate alternative versions, and test new combinations with remarkable speed.

Moreover, AI enables multilingual versions of tracks, making music easier to adapt for international audiences. This flexibility opens new opportunities for creators who want to expand globally or explore sound profiles that would require significant time and resources to produce manually.

At the same time, companies are adopting AI to optimise costs and streamline licensing. In sectors such as supermarkets, luxury boutiques and jewellery stores, AI-generated audio is becoming a practical solution. Traditional collecting systems, with high fees and different regulations across countries, often create barriers for businesses. This complex landscape encourages brands to explore AI, not as a replacement for music culture, but as an accessible and predictable alternative for everyday environments.

Sustainable innovation and the rise of AI music

Another key theme at Linecheck was sustainability. AI-generated music requires computational power, and the industry is actively exploring ways to make these processes more energy-efficient. This attention reflects a wider commitment to responsible innovation.

The conversation also touched on how companies are integrating AI in structured and ethical ways. M-Cube, for example, presented its M-Lab catalogue, a curated collection of AI-assisted soundscapes designed specifically for commercial spaces . This approach demonstrates how AI can enhance consistency, flexibility and brand alignment while supporting the evolving needs of retailers and public venues.

The panel closed with a shared conclusion: AI will continue to influence how we shape sound in everyday environments. The challenge is not choosing between technology and artistry, but using innovation to broaden creative possibilities and build meaningful, well-designed experiences across commercial spaces.